PROJECT HIGHLIGHTS

NARS OFFICIALLY LAUNCH IN SINGAPORE

NARS OFFICIALLY LAUNCH IN SINGAPORE

NARS Cosmetics, known for inspiring self-expression, creativity and artistry as well as bringing high-fashion, high-style and forward thinking to beauty, celebrated its debut in Singapore with an exclusive cocktail party hosted by NARS Founder and Creative Director François Nars. Mercury PR continued to assist NARS on a retainer basis, handling all media engagements for  its…

CH Carolina Herrera in Singapore

CH Carolina Herrera in Singapore

Mercury PR managed the opening of CH Carolina Herrrera’s first free standing boutique in Southeast Asia at The Shoppes at Marina Bay Sands in April 2013 with an exclusive 200 by invite only guests who included celebrities, socialites and recognised local opinion leaders, movers and shakers. In May 2013, Mercury hosted Mrs. Carolina Herrera’s first-ever…

Chaumet: Launch of a Legendary French Jeweller

Chaumet: Launch of a Legendary French Jeweller

Mercury PR was the agency responsible to helm the launch of legendary French jeweller CHAUMET in ION Orchard. The opening marked their first flagship boutique in Southeast Asia – followed by a second boutique at Marina Bay Sands. The PR campaign involved consistent features creation, product placement and strategic partnerships to raise the brand’s profile…

Travel Tales of Globetrotters

Travel Tales of Globetrotters

For client The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc., we were tasked with creating the first Asia Pacific edition of travel stories, a collection of inspiring travel tales by some of the world’s most cultured voices. After putting forward a selection of tastemakers, Mercury produced 8 travel stories…

H&M Rocks Up Singapore

H&M Rocks Up Singapore

Mercury PR won a 6-way pitch as the appointed PR agency for new-to-market fashion retail powerhouse Hennes & Mauritz AB (H&M), driving the brand’s communications plan to elicit emotional responses, brand assimilation and drive traffic to store. The international fashion retailer made its Southeast Asian debut by opening its first store in Singapore. We created brand…

Grand Unveiling of the Jaguar F-Type Coupe

Grand Unveiling of the Jaguar F-Type Coupe

Mercury Events presents the official unveiling of the new Jaguar F-TYPE Coupe in South East Asia at the Red Dot Museum – a location renowned for the celebration of design and innovation. During the night, the essence of the Jaguar spirit was brought to life through brand friends Andre Chiang, Eric Khoo and Min Lee. They shared their…

Audi Fashion Festival

Audi Fashion Festival

The Audi Fashion Festival (AFF) Singapore is a high-profile platform for emerging and established designers alike and is a showcase of world-class collections by top and emerging designers and labels, both international and Asian. AFF is proud to be the only fashion festival in the world that allows for emerging and exciting Asian names to…

TaF.f X SME Talent Programme

TaF.f X SME Talent Programme

For client TaF.f, we were tasked to help brand the collaboration between TaF.f and the SME Talent Programme.

Asia Fashion Exchange

Asia Fashion Exchange

Mercury Creative oversaw the overall creative production for Asia Fashion Exchange (AFX) ranging from press kits, videos, brochures, banners and digital media.

Charles & Keith Fall 2013 Showcase

Charles & Keith Fall 2013 Showcase

A show production by Mercury Events, Charles & Keith Fall 2013 fashion showcase was a star-studded after-party event to celebrate the official opening of their boutique at Ngee Ann City.