American Express

THE BRIEF
Mercury Creative was tasked to create the American Express Platinum Card® reminder mailer package for existing Card Members.

THE SOLUTION
The mailer package targets to re-engage with Card Members through strategic packaging of golf benefits, reinforce exclusivity status and card offerings, and to stimulate card spending.

THE RESULT
We created an interactive “playbook” that allows Card Members to explore their key benefits with unexpected and unique page pop-ups.

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