For the 6th year of the hugely successful BLUEPRINT fashion tradeshow, a bolder and more engaging brand campaignwas called for, in order to strengthen its position as Asia’s fashion gateway.
The concept of ’Electric Fantasies’ was generated, embodying the creative union of imagination and business. BLUEPRINT 2015 is portrayed as the conduitthat conveys the buzz of a vibrant tradeshow, charged with the thrill of new connections being formed between designers and buyers.
The models in the visual represent the four curated sections at BLUEPRINT 2015. Each section is distinct, playing host to a planned selection of designers; positioned together in a significantly relevant way, and greater together than if each area stood alone.
The brand campaign was executed across a wide range of media, including street banners, web, video, print and event collaterals.