Mercury PR managed the opening of CH Carolina Herrrera’s first free standing boutique in Southeast Asia at The Shoppes at Marina Bay Sands in April 2013 with an exclusive 200 by invite only guests who included celebrities, socialites and recognised local opinion leaders, movers and shakers.
In May 2013, Mercury hosted Mrs. Carolina Herrera’s first-ever visit to Asia to open the Audi Fashion Festival Singapore 2013 with The House of Herrera Fall 2013 show that comprised of looks from Carolina Herrera New York and her luxury lifestyle brand CH Carolina Herrera.
Mercury also endeavour to establish strategic partnerships with CH Carolina Herrera and other like-minded brands through co-branding partner events. For example, CH Carolina Herrera organised a fund-raising event, CH Kids Day Out, in support of the MILK (Mainly I Love Kids) Fund, which saw the attendance of many children and toddlers enjoying a magic show, balloon sculptures, milkshakes, popcorn and cupcakes.
IN CONJUNCTION WITH THE LAUNCH OF THEIR WHITE SHIRT COLLECTION, GUESTS WERE ALSO GIVEN A FIRST-HAND LOOK AT THE SPECIALLY DESIGNED 8-PIECE WHITE SHIRT COLLECTION. ADDING GLAMOUR TO THE PARTY WERE SINGAPORE CELEBRITIES AND PERSONALITIES – FANN WONG, JEANETTE AW, SHEILA SIM AND ROSALYN LEE WHO WERE DRESSED IN FULL CH CAROLINA HERRERA LOOKS, INCLUDING A WHITE SHIRT FROM THE COLLECTION. ACCOMPANIED BY HER DAUGHTER, CAROLINA HERRERA DE BAEZ, THEY ALSO LAUNCHED THEIR LIMITED EDITION MATRYOSHKA BAG WITH EMBROIDERED ORCHID MOTIFS, CREATED JUST FOR SINGAPORE, AT THEIR STORE.