Chaumet: Launch of a Legendary French Jeweller

Mercury PR was the agency responsible to helm the launch of legendary French jeweller CHAUMET in ION Orchard. The opening marked their first flagship boutique in Southeast Asia – followed by a second boutique at Marina Bay Sands.

The PR campaign involved consistent features creation, product placement and strategic partnerships to raise the brand’s profile and establish the brand as a leader in the jewellery industry, drive product sales and boost footfall to the boutiques.

The Chaumet brand was successfully launched in Singapore with a glamorous soiree and 
press conference featuring brand ambassador Sophie Marceau, French actress, director, 
screenwriter and author.
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