Duality is central to the deLaCour brand, it is expressed in every watch they produce. deLaCour asked Mercury to create an advertisement which could communicate this concept in a visually striking and bold way. The advertisement needed to set the brand apart in the market and engendering desire for the timepieces featured.
‘The Embrace’ is a dual concept, elegant and strong; avant-garde and stirring. The advertisement is versatile in its application, being able to stand alone on a single page or revealing the full strength of the concept as a double page spread.
Continually featured in a wide number of fashion periodicals since first publication in November 2014, ‘The Embrace’ is a timeless classic.