deLaCour | The Embrace

THE BRIEF
Duality is central to the deLaCour brand, it is expressed in every watch they produce. deLaCour asked Mercury to create an advertisement which could communicate this concept in a visually striking and bold way. The advertisement needed to set the brand apart in the market and engendering desire for the timepieces featured.

THE SOLUTION
‘The Embrace’ is a dual concept, elegant and strong; avant-garde and stirring. The advertisement is versatile in its application, being able to stand alone on a single page or revealing the full strength of the concept as a double page spread.

THE RESULTS
Continually featured in a wide number of fashion periodicals since first publication in November 2014, ‘The Embrace’ is a timeless classic.

ADVERTISING
DLC_AugustMan2pp_White_FA.pdfDLC_AugustMan2pp_Black_FA.pdf
MAGAZINE ADVERTISEMENT