To create an all-encompassing Cointreauversial regional party toolkit applicable across all SEA markets, with easy implementation guidelines and production requirements.
Mercury developed an experienceable La Maison Cointreau universe inspired by the “unconventional Parisian apartment” (For e.g. a garden bench in the house, street signs/lamps graphics on the wall). The toolkit provides a 360 integrated communications plan, which includes events production, digital activation, social media, public relations, marketing and brand identity.
Since the beginning of 2015, the party toolkit manual has been rolled out successfully in 8 different cities, with great reception from the media and consumers.