Meeting Singapore’s growing demand for luxury sportswear was the driver behind the launch of the Net-A-Sporter luxury activewear range. They targeted a significant increase in website traffic and an indirect sales boost on the net-a-porter.com site, along with a big splash in both traditional print and social media.
Mercury networked with key fashion and lifestyle influencers, socialites and journalists, inviting them to an exclusive exposition of the range at Tanjong Beach Club. The activewear items were modelled not only on the catwalk, but also while being fully demonstrated during sporting disciplines. Guests could view, touch and feel pieces from seven collections, whilst being treated to Lucky You Cleanse organic juices, pampered with hand treatments from SPA CLUB. To finish off the day, guests could sip cocktails on the beach watching the perfect sunset, before partying the night away.