Mercury PR


Burberry September Runway Event

Burberry celebrated its latest September 2016 collection with a private event at its Marina Bay Sands store. The event was attended by more 200 people consisting of media, celebrities, and society ladies.

Guests at the event were able to watch a screening of the brand’s September collection show, which took place on Monday 19 September as part of London Fashion Week, at the brand’s new show venue “Makers House” in London’s Soho.

Following the screening, guests were invited to the store to view the September collection up close, where they could purchase the collection straight off the runway. Various stations were set up throughout the store, where guests could discover the intricate craftsmanship behind the brand’s iconic designs, including the monogramming of the Heritage Trench Coat. They were also treated to a performance by Burberry acoustic British singer-songwriter Georgie, who performed five tracks including “This Ain’t Heaven” and “Life After Fear”, marking her first performance in Asia.