Launch Of A Legendary French Jeweller
Iconic French Jeweller Chaumet opened in 2009 at ION Orchard, marking their first flagship boutique in Southeast Asia – followed by a second boutique at Marina Bay Sands. With its market entry, Chaumet aims to establish visibility and credibility in Singapore, which will springboard their business in the rest of the region. Mercury is tasked to spearhead PR campaigns to drive sales and boost footfall to the boutiques.
Mercury successfully launched the Chaumet brand in Singapore with a glamorous soiree and press conference featuring brand ambassador Sophie Marceau, French actress, director, screenwriter and author. Consistent features creation, product placement and brand and strategic partnerships are ensured to raise the brand’s profile and to establish the brand as leader in the jewellery industry.