Fresh ION Orchard Flagship Store Opening
Fresh proudly unveiled its first freestanding boutique in Southeast Asia at ION Orchard. Featuring design elements such as a custom glass bubble chandelier, mosaic tile floor, Crème Ancienne corner, and various interactive areas, the Singapore boutique showcases the retail concept the brand first debuted at its New York City flagship store.
Guests were given a tour of the various interactive areas in the store, where they sampled products from popular ranges such as the Rose, Black Tea, Sugar, Crème Ancienne and Fresh Life collections, amongst others. An interactive photobooth lined with fresh pink rose petals and an exciting spin-the-wheel contest kept guests entertained throughout the evening, while they mingled over canapés, champagne and refreshing rose and lychee popsicles.