HAIG CLUB

Mercury Live

HAIG CLUB

Haig Club Launch

As it was a global launch taking place in different parts of Asia, a unique venue was imperative and anywhere mainstream or usual was not going to make the cut. This led to the unusual choice of The Mill as the venue.
A lot of focus was put on the visual merchandising of the main area as well as the holding area for VIPs and David Beckham. Using elements like batik cloth, spices and antique furniture, the team created a posh venue that allowed the guests to feel important.
The event garnered a great deal of attention and it was one of the best-received events in the region, with Beckham expressing his pleasure with the Singapore event.