MERCEDES-BENZ

Mercury Live

MERCEDES BENZ

C-Class Launch

In light of the new C-Class, Daimler’s primary objective was to launch the long-awaited best selling series in Singapore by appealing not only to their usual customers, but the younger and uprising executives, businessmen and women.
With technology as the core basis of the entire creativity and idealism behind the event, a futuristic direction was impressively conceptualized by the small details of the car.
An audience of close to a thousand were engaged through a series of three parts: A teaser car, illuminated LED suit dance and human mapping performance and unveiling of the new C-Class cars. Through the futuristic and progressive event look and feel, it has yielded and delivered unparalleled excellence and superior performance, which reflects the new C-Class.