A beauty brand housed under YG Plus, the non-entertainment arm of YG Entertainment, Moonshot made its way to Singapore and Malaysia after its successful launch in Korea in October 2014.
With its name derived from the launch of a spacecraft to the moon, Moonshot celebrates boldness, youthfulness and individuality. Moonshot debut launch events were held in collaboration with Sephora, with Mid Valley Megamall in Kuala Lumpur and ION Orchard in Singapore as the chosen venues.
Korean celebrity Sandara Park aka Dara, the face of Moonshot, graced both events. On top of that, iconic Moonshot boys were also present to give makeovers to the invited guests.