W SINGAPORE

Mercury PR

W SINGAPORE

Sentosa Cove Awareness Campaign

A hard hat party for top media, a collaboration with Audi Fashion Festival and a launch party with international DJ Mark Ronson highlighted pre-opening activations for W Singapore – Sentosa Cove, Singapore’s ultra exclusive urban oasis. The campaign generated positive word-of-mouth among the elite crowd, and established W Singapore’s position as a cutting-edge lifestyle brand and global design powerhouse.