SGFW

About Singapore Fashion Week

Singapore Fashion Week (SGFW) is a high-profile fashion event organised by Mercury Marketing & Communications. Casting a spotlight on Asian talent, SGFW is a showcase of world-class collections by top and emerging designers and labels and is the only fashion week in the world which features established and emerging regional and homegrown designers and labels alongside the world’s most iconic international designers.

SINGAPORE FASHION WEEK

Mercury is best-known for organising Singapore Fashion Week (formerly known as Audi Fashion Festival and Singapore Fashion Festival), which is supported by Singapore Tourism Board, SPRING Singapore and International Enterprise Singapore. Casting a spotlight on Asian talent, SGFW is a showcase of world-class collections by top and emerging designers and labels and is the only fashion week in the world which features established and emerging regional and homegrown designers and labels alongside the world’s most iconic international designers.

In its previous ten successful editions, Mercury have hosted international designers such as Carolina Herrera, Roberto Cavalli, Hussein Chalayan, Prabal Gurung, Zac Posen, Peter Pilotto, Erdem, Angela Missoni, Dean and Dan Caten of DSquared, Roland Mouret, Diane von Furstenberg, Victoria Beckham, Thakoon Panichgul and Dion Lee alongside top Asian and homegrown designers and labels such as Tsumori Chisato (Japan), Greyhound (Bangkok), Farah Khan (Malaysia), Dresscamp (Japan), and Ong Shunmugam (Singapore).

SGFW has also broadened its scope to include thought-leadership initiatives and industry development, and introduced its global strategic alliance with the Council of Fashion Designers of America (CFDA) to bring about internationalisation of Singapore designers.